Big and bootiful?

So a big booty is a thing of beauty?

I’M going to be blunt. I don’t get the big beautiful booty thing. Since when did a big bum become something us women are supposed to strive for or put on our wish list?
I’ve nothing against bums, asses or whatever you want to refer your rear end as, but things have really turned around when the bigger your ass the better is the message.
Ok, so the big booty phenomenon that has plagued popular culture and social media over the past few years doesn’t relate to being anyway big in terms of body size. The tinier the waist, the bigger your booty should be apparently. It’s a wonder these oddly shaped women aren’t simply toppling over by being so out of balance.
It might be a bit hypocritical for a column that is all about products and tips on how to look your best is dissing a body image trend. And, perhaps it is.