You don’t have to be at Wimbledon to enjoy strawberries and cream!
THE I.F.A. Soft Fruit Committee are calling on consumers and household shoppers to support strawberries produced on Irish farms. They’re now in full supply and available through a wide range of outlets, from small fruit and vegetable shops, to roadside stalls and large retail multiples.
An I.F.A. spokesperson says that at certain times of the year, cheaper imports threaten the survival of strawberry growers in Ireland by deflating the price here and also decreasing volume sales. This is “extremely detrimental” to Irish strawberry growers: “They often have fruit to sell and are turned away as cheaper imports are available. Irish fruit is a far superior product as it is grown to the highest quality standard, locally produced and fresher than the imports. Irish growers who have made major investment in their well-established production systems plan for at least one year ahead and they deserve fair treatment when their fruit is ready to be sold.
“Retailers and merchant traders should support Irish fruit by giving it first preference in the market and consumers should seek Irish strawberries when buying.
“Labelling and traceability is a vital part of our fresh fruit business and consumers should look for properly labelled punnets with details, of the grower displayed.”